How to Brief an AI Like You'd Brief a Junior Marketer
The outputs you're getting from AI aren't bad because AI is bad. They're bad because the brief is bad.
Think about the last time you handed work to a junior hire without enough context. They came back with something technically correct and completely wrong
Most marketers are using AI like a search engine. They type a vague question, get a generic answer, and wonder why it doesn't sound like them.
The problem isn't the tool. It's the prompt.
A well-structured prompt is the difference between "meh, close
